{"id":1744,"date":"2025-05-20T13:56:23","date_gmt":"2025-05-20T11:56:23","guid":{"rendered":"https:\/\/www.turnover-it.com\/blog\/?p=1744"},"modified":"2025-05-20T14:24:38","modified_gmt":"2025-05-20T12:24:38","slug":"pourquoi-travailler-sa-marque-employeur-est-un-enjeu-strategique-pour-toutes-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.turnover-it.com\/blog\/2025\/05\/20\/pourquoi-travailler-sa-marque-employeur-est-un-enjeu-strategique-pour-toutes-les-entreprises\/","title":{"rendered":"Pourquoi travailler sa marque employeur est un enjeu strat\u00e9gique pour toutes les entreprises"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le dernier barom\u00e8tre RH de Turnover-IT r\u00e9v\u00e8le une r\u00e9alit\u00e9 incontournable : <strong>plus d\u2019un candidat sur deux<\/strong> (57 %) consulte la r\u00e9putation d\u2019une entreprise avant d\u2019envoyer sa candidature.\u00a0Sur les r\u00e9seaux sociaux, les plateformes d\u2019avis ou encore via le bouche-\u00e0-oreille, <strong>votre image RH est d\u00e9j\u00e0 en circulation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En parall\u00e8le, le <strong>temps moyen de recrutement dans l\u2019IT d\u00e9passe souvent 60 jours<\/strong>, faute d\u2019attractivit\u00e9. R\u00e9sultat : <strong>la marque employeur devient un levier de comp\u00e9titivit\u00e9<\/strong>, m\u00eame pour les structures qui n\u2019ont pas de service RH d\u00e9di\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tournez la tendance \u00e0 votre avantage sur Turnover-IT, la plateforme d\u00e9di\u00e9e \u00e0 la visibilit\u00e9 et au <a href=\"https:\/\/www.turnover-it.com\/\">recrutement IT<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi toutes les entreprises doivent travailler leur marque employeur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On croit \u00e0 tort que la marque employeur ne concerne que les grands groupes. C\u2019est <strong>faux<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les PME<\/strong> doivent s\u00e9duire face \u00e0 des concurrents plus visibles<\/li>\n\n\n\n<li><strong>Les start-ups<\/strong> doivent convaincre malgr\u00e9 leur jeunesse<\/li>\n\n\n\n<li><strong>Les ETI et ESN<\/strong> doivent se diff\u00e9rencier dans un march\u00e9 ultra-concurrentiel<\/li>\n\n\n\n<li><strong>Les freelances<\/strong> eux-m\u00eames valorisent les clients ayant une bonne image interne<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un monde o\u00f9 les talents choisissent leur employeur autant que l\u2019inverse, <strong>travailler sa marque employeur, c\u2019est devenir un aimant \u00e0 comp\u00e9tences<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les avantages concrets d\u2019une marque employeur forte<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-attachment-id=\"1752\" data-permalink=\"https:\/\/www.turnover-it.com\/blog\/2025\/05\/20\/pourquoi-travailler-sa-marque-employeur-est-un-enjeu-strategique-pour-toutes-les-entreprises\/attachment\/517\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"517\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?fit=1000%2C667&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?resize=1000%2C667&#038;ssl=1\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/517.jpg?resize=192%2C128&amp;ssl=1 192w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Vous attirez des profils plus qualifi\u00e9s, plus rapidement<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibilit\u00e9 accrue de vos offres<\/li>\n\n\n\n<li>R\u00e9duction du taux de non-r\u00e9ponse<\/li>\n\n\n\n<li>Hausse des candidatures cibl\u00e9es et motiv\u00e9es<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Vous fid\u00e9lisez vos collaborateurs actuels<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moins d\u2019absent\u00e9isme<\/li>\n\n\n\n<li>Davantage d\u2019initiatives internes<\/li>\n\n\n\n<li>Am\u00e9lioration du climat social<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Vous construisez une image qui rassure partenaires et clients<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un employeur fiable est souvent vu comme un <strong>prestataire s\u00e9rieux<\/strong><\/li>\n\n\n\n<li>L\u2019image externe repose de plus en plus sur les pratiques internes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Vous r\u00e9duisez les co\u00fbts RH \u00e0 long terme<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moins de turn-over = moins de recrutement \u00e0 r\u00e9p\u00e9tition<\/li>\n\n\n\n<li>Meilleure efficacit\u00e9 de l\u2019onboarding<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Vous incarnez vos valeurs et engagements<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RSE, diversit\u00e9, inclusion, QVT\u2026 autant de sujets scrut\u00e9s par les jeunes g\u00e9n\u00e9rations<\/li>\n\n\n\n<li>Votre attractivit\u00e9 passe aussi par <strong>la sinc\u00e9rit\u00e9 de vos engagements<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sept actions concr\u00e8tes pour valoriser votre marque employeur<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" data-attachment-id=\"1750\" data-permalink=\"https:\/\/www.turnover-it.com\/blog\/2025\/05\/20\/pourquoi-travailler-sa-marque-employeur-est-un-enjeu-strategique-pour-toutes-les-entreprises\/attachment\/2149061086\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?fit=1000%2C667&amp;ssl=1\" data-orig-size=\"1000,667\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2149061086\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?fit=1000%2C667&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?resize=1000%2C667&#038;ssl=1\" alt=\"\" class=\"wp-image-1750\" srcset=\"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/2149061086.jpg?resize=192%2C128&amp;ssl=1 192w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voici des leviers simples \u00e0 activer, m\u00eame sans budget cons\u00e9quent :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9ez une page carri\u00e8re engageante (photos, t\u00e9moignages, vid\u00e9os)<\/li>\n\n\n\n<li>Soignez vos annonces : ton humain, mise en avant de la mission, valeurs, perspectives<\/li>\n\n\n\n<li>Valorisez votre culture d\u2019entreprise sur vos r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Collectez et diffusez des avis salari\u00e9s (internes ou sur plateformes externes)<\/li>\n\n\n\n<li>Organisez des \u00e9v\u00e9nements internes et communiquez dessus<\/li>\n\n\n\n<li>Int\u00e9grez vos \u00e9quipes \u00e0 la communication RH : ambassadeurs internes<\/li>\n\n\n\n<li>Publiez sur une plateforme cibl\u00e9e comme Turnover-IT, qui valorise l\u2019authenticit\u00e9 des entreprises tech<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Turnover-IT, votre partenaire visibilit\u00e9 et recrutement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme Turnover-IT vous aide \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er un <strong>profil entreprise attractif<\/strong><\/li>\n\n\n\n<li>Mettre en avant vos valeurs et avantages collaborateurs<\/li>\n\n\n\n<li>Diffuser vos annonces dans un <strong>\u00e9cosyst\u00e8me 100 % Tech et digital<\/strong><\/li>\n\n\n\n<li>Sourcer rapidement les <strong>meilleurs profils freelances ou salari\u00e9s<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonus<\/strong> : vous restez ma\u00eetre de votre image tout en profitant d\u2019un \u00e9cosyst\u00e8me qualifi\u00e9, engag\u00e9 et tech-first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion : une image qui vaut plus que mille annonces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travailler sa marque employeur, ce n\u2019est pas faire du marketing RH, c\u2019est <strong>cr\u00e9er une histoire \u00e0 laquelle vos talents veulent appartenir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un march\u00e9 IT ultra-concurrentiel, <strong>votre culture, vos valeurs, votre capacit\u00e9 \u00e0 \u00e9couter et \u00e9voluer font la diff\u00e9rence<\/strong>. Ne laissez pas le hasard d\u00e9cider pour vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.turnover-it.com\/register\">Faites le premier pas d\u00e8s aujourd\u2019hui sur Turnover-IT<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le dernier barom\u00e8tre RH de Turnover-IT r\u00e9v\u00e8le une r\u00e9alit\u00e9 incontournable : plus d\u2019un candidat sur deux (57 %) consulte la r\u00e9putation d\u2019une entreprise avant d\u2019envoyer sa candidature.\u00a0Sur les r\u00e9seaux sociaux, les plateformes d\u2019avis ou encore via le bouche-\u00e0-oreille, votre image RH est d\u00e9j\u00e0 en circulation. En parall\u00e8le, le temps moyen de recrutement dans l\u2019IT d\u00e9passe &hellip; <a href=\"https:\/\/www.turnover-it.com\/blog\/2025\/05\/20\/pourquoi-travailler-sa-marque-employeur-est-un-enjeu-strategique-pour-toutes-les-entreprises\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\">Pourquoi travailler sa marque employeur est un enjeu strat\u00e9gique pour toutes les entreprises<\/span><\/a><\/p>\n","protected":false},"author":257770036,"featured_media":1748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[667511754],"tags":[],"class_list":["post-1744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turnover-it"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.turnover-it.fr\/wp-content\/uploads\/2025\/05\/Ajouter-des-lignes-dans-le-corps-du-texte-2.png?fit=1000%2C667&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pevzCB-s8","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/posts\/1744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/users\/257770036"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":7,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/posts\/1744\/revisions"}],"predecessor-version":[{"id":1754,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/posts\/1744\/revisions\/1754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/media\/1748"}],"wp:attachment":[{"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/media?parent=1744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/categories?post=1744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turnover-it.com\/blog\/wp-json\/wp\/v2\/tags?post=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}